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Are you seeking the best backlinks management software to improve your SERP rankings?

If yes, you are all set to go.

Backlink management software is designed to help website owners and SEO professionals monitor and manage their backlink profiles effectively.

However, opting for a feature-rich link-building tool can be daunting, as all the tools possess similar features. So, identifying the unique ones can be a bit challenging.

But don't worry!

This article will help you discover the in-depth features of the best backlinks management software and choose the ideal one for you.

So, let's dive in there.

7 Best Backlinks Management Software for Your Link Building Campaigns

There are so many backlinks management software on the market. However, the list given below is the best-curated one.

Let us look into each one of them individually.

1. SEMRush Backlink Gap Tool

SEMrush's Backlink Gap tool is valuable for analyzing backlink profiles and determining link-building opportunities.

SEMRush helps you compare the backlink profiles of many other domains. It includes your competitors to uncover gaps and areas where you can upgrade your link-building strategy.

You can enter multiple domains, including yours and your competitors', to compare backlink profiles. This analysis helps you identify where your competitors are getting backlinks from and provides potential opportunities.

SEMRush highlights backlinks that your competitors have, but you don't. These gaps represent opportunities to target similar high-quality websites for backlinks. It thereby improves your website's authority and rankings.

You can filter and sort the backlink data based on various criteria. Such criteria include domain authority, referring domains, anchor text, and more. This helps you focus on the most relevant backlink opportunities for your website.

Additionally, analyzing the backlink gaps can develop a targeted link-building strategy. You can outreach websites that link to your competitors but not to you. For this, you can offer them valuable content or collaborations to earn backlinks.

Overall, the Backlink Gap tool in SEMrush is a powerful asset. It best suits SEO professionals and digital marketers looking to enhance their backlink strategy, improve domain authority, and outrank competitors in search engine results.

Key Features

  • Identifies backlink gaps
  • Monitors progress
  • Creates link-building strategy
  • Competitor Analysis
  • Analyse Keywords and domains
  • Provides backlink analytics

Pricing Plans

Pro: $129.95
Guru: $249.95
Business: $499.95

2. Ahrefs

Ahrefs is also a backlink management tool like SEMRush. It offers the most active and powerful backlink checker in the industry. It possesses the second most active web crawler after Google.

Additionally,  Ahref allows access to an extensive and up-to-date backlink database. One of Ahrefs' key strengths is its frequent updates. Its backlink index gets refreshed with fresh data every 15 minutes.

This implies you have access to the most current and relevant information for your backlink analysis and management needs. Ahref extensively keeps track of your backlink profile. It explores any website and URL to curate insightful SEO metrics. This SEO metrics covers:

  • Number of Backlinks
  • Ahref Rank (AR)
  • Domain Ranking (DR)
  • Number of Referring Domains

Ahrefs' comprehensive features make it a go-to SEO tool for boosting search traffic. It offers a full-fledged backlinks report of your target for a better outreach strategy.

Key Features

  • Offers follow and nofollow links
  • Analyze backlink anchor text
  • Offers in-built filters in each report
  • Disavow link spam
  • Export to CSV and PDF

Pricing Plans

Lite: $129/month
Standard: $249/month
Advanced: $449/month
Enterprise: Custom

3. Ubersuggest

Ubersuggest is the most accessible and comprehensive backlink management software. It offers a user-friendly interface with smooth navigation. 

Backlink profile analysis is crucial to securing your place on Google. Ubersuggest is one of the best SEO tools for in-depth website backlink analysis.

Ubersuggest offers data on Domain Authority, backlink count, referring domains, and growth trends. It includes new and lost referring domains.

Additionally, Ubersuggest presents a breakdown of domains linking to your site. It includes their Domain Authority scores and distinguishes between follow and nofollow backlinks.

Its interface displays detailed information about each backlink. Its detailed report includes the source page title and URL, Domain Authority, Page Authority, Spam Score, anchor text, and detection dates.

By analyzing these metrics, you can assess the health of their backlink profile, track growth trends, and identify areas for improvement.

Ubersuggest is a comprehensive and user-friendly tool for backlink analysis and management.

Key Features

  • SEO Training and Support
  • Offers a 7-day free trial
  • A significant number of backlinks
  • Competitive analysis
  • Offers add-ons

Pricing Plans

Business: $20/website (2-7 website)
Individual: $12/month (1 website)
Enterprise: $40/month (8-15 website)

4. Moz Link Explorer

Moz is a comprehensive SEO tool that offers a range of features. It includes its Link Explorer tool, which is particularly useful for link-building strategies.

With Link Explorer, you can analyze backlinks to a domain or URL. You can also access metrics like keywords and Domain Authority. Moreover, you can conduct competitor analysis by reverse engineering backlink profiles.

One standout feature of Moz is its Spam Score, which helps you assess the quality of your backlinks. By inputting your URL into Link Explorer, you can identify low-quality links and take action to prevent potential penalties from search engine algorithms.

Additionally, Moz offers a Link Intersect tool, like Ahrefs. It enables you to identify domains linking to competitors but not to their own sites. This tool aids in discovering new link-building opportunities and enhancing overall backlink strategies.

Overall, Moz provides a comprehensive suite of link building tools, including Link Explorer, Spam Score analysis, and Link Intersect. It thereby makes it a valuable asset for effective backlink management and SEO optimization efforts.

Key Features 

  • Monitor inbound links
  • Tracks Competitor's link profiles
  • Fiix broken links to your website
  • Reduces spammy links
  • Domain Authority Checker 
  • Detect technical gaps
  • Easily customize reports

Pricing Plans

Starts from $99/month

5. SE Ranking

SE Ranking is another powerful link-building and backlink monitoring tool for SEO agencies. It aids in analyzing backlinks of any domain to craft an SEO strategy.

The tool offers a comprehensive analysis of backlinks and referring domains, along with key metrics for SEO optimization.

You can enter a domain name to access a detailed list of all backlinks leading to any page. It includes essential parameters like domain/page trust, link type (e.g., image, text), and nofollow/dofollow status. Additionally, you can examine each link's target URL and anchor text for further insights.

One standout feature of SE Ranking is its Toxicity score. It helps you assess the potential harm of specific backlinks or the overall backlink profile of a website. This score enables you to identify and prioritize links that may need removal to improve overall SEO health.

The Pages Report within SE Ranking's Backlink Checker offers valuable SEO data on pages receiving the most backlinks compared to those needing improvement.

This information helps you determine which types of content attract links within your niche. It also provides insights into optimizing underperforming pages.

Overall, SE Ranking's Backlink Checker is a valuable asset for backlink analysis. It also performs well in toxicity assessment and optimizing content strategy for improved SEO performance.

Key Features

  • Backlink Tracking
  • Backlink Gap Analyzer
  • Determines Toxicity score
  • Identifies domain trust score
  • Discover perfect link builders
  • Offers in-depth SEO data
  • Identifies referring domains

Pricing Plans

Essential: $55.00/month
Pro: $109.00/month
Business: $239.00/month

6. LinkResearchTools

LinkResearchTools is a comprehensive backlink management software. It stands out for its integration with data from 24 link backends. It ensures a thorough backlink check.

It offers a “most complete backlink profile view,” allowing you to analyze every link. Moreover, it uses over 150 metrics and customized filters to unlock essential insights.

LinkResearchTools is a powerful tool for auditing link profiles. It offers comprehensive analysis and actionable insights for effective backlink management.

Key Features

  • Integration with 24 link backends
  • Detailed backlink profile view
  • Supports over 150 metrics
  • Customizable filters
  • Essential metrics for personalized research needs
  • Capabilities for removing Google penalties
  • Over 25 link data sources
  • Monitor inbound links
  • Improved existing backlinks
  • Discover link opportunities
  • Identifying link-building trends

Pricing Plans

Trial For Superhero Small: $17 for seven days, then 599
Superhero Small: $599
Superhero Standard: $999
Superhero Plus: $2499
Enterprise: All Tools

7. SEOptimer

SEOptimer is an excellent tool for tracking backlink changes over time.  It provides notification of new and lost links and protection from negative SEO. 

SEoptimer can build a strong link profile. It incorporates the functionalities of MonitorBacklinks.com, a standalone backlink monitoring tool that has been integrated into SEOptimer. 

You can easily monitor backlinks with summaries of their latest changes weekly or monthly. It ensures they never miss a lost link or competitor backlink opportunity. 

The tool allows for easy download of new, lost, or all backlink changes to CSV, Excel, or PDF formats. This enables further analysis and reporting to enhance client reports or internal analytics. 

SEOptimer also offers instant access to any website's backlink profile. It thus provides insights into backlink metrics, referring domains, and individual backlinks.

Key Features

  • Backlink research
  • Suggests link-building opportunities
  • Monitors backlinks 
  • Recover lost links
  • Points out spammy backlinks
  • Monitors competitor's links

Pricing Plans

DIY SEO: $19/month
White Label: $29/month
White Label + Embedding: $59/month

Frequently Asked Questions

The best tool for backlinks depends on your specific needs and preferences. Ahrefs, SEMrush, Moz, and Majestic are highly regarded for their comprehensive backlink analysis and management capabilities.

To manage your backlinks effectively, start by using a reliable backlink management tool to monitor changes, identify new and lost links, analyze backlink quality, and track competitor backlinks.

Regularly audit your backlink profile, disavow toxic links if necessary, and focus on acquiring high-quality, relevant backlinks through content creation, outreach, and relationship-building.

The three types of backlinks are natural links, manual links, and self-created links.

You can track your backlinks using backlink monitoring tools like Ahrefs, SEMrush, Moz, or specialized backlink tracking software. These tools provide detailed reports on your backlink profile, including new and lost links, anchor text, referring domains, and more.

Have you chosen your Backlink Management Software?

With all the above tools, each one has its own strengths tailored to different needs. 

You can prioritize comprehensive backlink analysis, real-time tracking, or detailed reporting. Choosing the best backlink management software is essential for optimizing your SEO strategy and improving your website's visibility on Google SERP. 

Selecting the right tool will not only help you monitor your backlinks effectively but also empower you to make informed decisions. It will thus help you stay ahead of the competition in the digital landscape.

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