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Pillar article as the name suggests is an article that will support your blog throughout the journey and increase incredibility of your blog.

Pillar articles are usually very long and detailed articles where you can list many tips and teach people to something great. At most of the great blogs, you will find these pillar article and if you are not aware of this term then you might haven't noticed it.

These articles are well researched tested articles or in short, we can say, these are the output of your all efforts and study. In these articles, you are going to perform at your best so that more people can learn many things from this article which you have learnt in your journey.

2. Why we need them?

This is a million-dollar question. 🙂

Why there is a need to have such long articles on our blog where we are already writing great content on our blog?

Why to invest extra time to do research and then write these articles?

So here comes the answer –

We blog so that we can attract more readers on our blog so that ultimately we can make more money. 🙂

Pillar Article will work as backbone of your blog and this will be one of the top-visited articles on your blog. Because once you will put your 100% efforts to produce a 1500 words article then people are going to love this.

Such articles have more tendency to get linked on other great blogs as compared to simple articles. The reason behind this is the quality and credibility of your article. So by writing such articles on your blog, you are not only going to get more attached audience but links from other great blogs also (which is an awesome thing :)).

3. How to write them effectively?

Writing effectively anything on your blog needs time as well as perfect preparation of your mind.

So take a deep breath and think about the topics about which you can write a great article. Treat this article as the best article of your life and put all your knowledge and tips in this article to create it super awesome.

If you know how to write great headlines then your 30% work is almost done, because great headlines always attract more people.

Here are some of the hints which can help you to write a pillar article.

I am taking an example of writing an article on SEO. So here are some examples which you can choose for your pillar article.

In { } I am sharing the category of the article.

  • 10 Tips for Perfect SEO {List Article}
  • Do SEO more effectively {Killer Tips}
  • SEO failure {Failure Case Study}
  • SEO Success [Case Study] {Success Case Study}
  • SEO Myths {Myths}
  • FREE SEO tools {Free Tools}

and there can be many other variations also. So while writing your article you will have to be very precise.

Precise here means, write the only short headlines.

4. How to promote them?

You have written awesome content, so here comes the task of promotion.

To promote your article you can do the following things.

  • Stick your article on the Homepage.
  • Make special navigation bar for these articles (see nav on my blog).
  • Put them into a widget so that all users will be able to access it.
  • Mention them in your articles.
  • You can ask your friends to mention this article in their posts.
  • Give a link to people who just subscribed to you.

So this article can be promoted very easily. Once this article will be little popular then people will mention it automatically in their blog posts.

Final Word

I would like to suggest you write your pillar article as soon as possible if you haven't made it till now. Even if you will write a single article on your blog, it is going to give you many benefits and you can refer this article to many people.

I am not saying you to register separate domains for your pillar articles but if you can afford it then go for it.

All the very best.

Don't forget to share your story to write your first pillar article for your blog. I would love to read it. 🙂

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  1. Heard the term “Pillar article” for the first term however have seen such article on many blogs and they are really useful for blogs and attracts more visitors and reduces bounce rate.

  2. Hey Nagi,
    I have these ‘long’ articles in my blog, but I did not know they are actually called pillar articles. Now I know and I realize that they are really important for the growth and development of the blogsite. Thanks for sharing

  3. Hello Kulwant,
    Thanks for providing these information on Pillar Articles. These are truly informative. I like it. Infact this is true that pillar articles are the ones that basically support your blog throughout. So, it need to be make informative and interesting. Thanks for the share!!

  4. I have a brand new blog. But I will write a pillar article in future. I get a lot about pillar article concept in this post. Thanks for sharing this nice idea Kulwant.

  5. Thanks Kulwant for sharing Such Great stuff, I mean this is something new in my knowledge , I will soon implement these on my blog… and will share it here 🙂

  6. This is something which I think I knew somewhere but I didn’t realized it. But after going through your article completely things have got more clear to me.

    Thanks for sharing this 🙂

  7. Dear this info is really amazing for me. I usually publish lengthy articles on my blog but never though to write them as a pillar article. But from now I’ll not do this mistake. Bro I have a doubt. Please tell me what are the benefits of using different domain names for pillar articles? Thanks! 😀

  8. Hello Dear

    Really this is very informative post for newly blogger How to Start Blogging? How I Started? and SEO Guide these are most important question for blogger and content is always life of blog really create always interesting and meaningful really, so thanks for sharing me

  9. Great kulwant I read about Pillars on problogger.net recently in a post since then I am on to it , I wrote one.

    kulwant if you get time can you please check my blog url and concept of blog.

    I am getting our sorts it would work or not? What you say brother?

      1. Thank you so much ,

        Yes Now I would be doing more work on my blog , because finally I got approved by Some big gaiant who’s Advetisment network is well known , but you don’t use it ? 😉 Not want to public the brands

  10. Pillar articles surely form the backbone of a blog. These should be created even before you go out and promote your blog so that when people come to your blog, it should have those landmark posts. Further, pillar posts surely do give the search engines a very good impression and also help in giving us long term search traffic.

    1. Great suggestion Jane. Yeah, if we will crate awesome pillar articles as the first few articles then for sure we are going to get many good readers in first days only. Even I have seen some blogs which are in starting stage, but they have written superb pillar articles to make us more attached to their blogs.

      Thanks for this valuable point.

  11. Thanks Kulwant for sharing us with such a nice topic.Writing a pillar article needs both large time and good precisions.

  12. Pillar articles may take time to complete. Pick a topic where you can be good at and fill it with as much information as possible. It is like writing a research paper. Pillar articles shows your strength as a writer and can earn you enough following as an expert.

  13. ya, i already know about them on entrepreneur journey and all blogging tips, but here is a great explaination by you.

  14. pillar articles is a great informative pack according to me. so this is very important for our blogging and our readers and thanks @Kulwant bro after log time i visited your blog and got informative post really bro you made my day 🙂

    Rahul Kashyap

  15. Yeah, I do agree with your views related to pillar article Nagi 🙂

    Sure, it stays the backbone of the blog which would help to drive traffic forever.

    I have 3-4 posts like pillars which are bringing great traffic to my blog and while checking analytics, some visitors sticks to those posts always.

    Thanks for the awesome tips to write the pillar articles Nagi, will follow them 🙂

    1. Yes Nirmala, these are backbones of any blog in true sense because most of the times we cover too many things in such article and we keep mentioning them in other articles. Which ultimately strengthen pillar articles.

      Glad to hear that you are already on the track.

  16. Very nice post Kulwant Nagi….Many bloggers may not have written pillar articles yet for their blog and after reading this post they will definitely feel to write one or two pillar posts on their blog….I would love to see more unique and new ideas on your blog….Especially unique SEO ideas Kulwant…

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