Labubu Statistics 2026: Sales Data & Global Trends

Labubu has taken the world by storm. The ugly-cute monster toy became a global phenomenon in 2024 and continues dominating in 2026. But what do the numbers actually say about this trend?

This article breaks down all the Labubu statistics you need to know. We cover sales figures, revenue data, collector demographics, and market trends. You will see exactly how big the Labubu craze has become.

Created by artist Kasing Lung in 2015, Labubu started as a book character. Today, it generates hundreds of millions in revenue. The blind box toy model turned Labubu into a must-have collectible. Celebrities like Lisa from BLACKPINK made it a status symbol.

Quick Labubu Statistics (2026 Snapshot)

Before diving deep, here are the essential numbers:

• Total Revenue (H1 2025): $677 million from The Monsters series
• Pop Mart Total Revenue (2024): $1.8 billion (doubled from 2023)
• Projected 2025 Revenue: $4.2+ billion
• Market Cap: Over $40 billion (mid-2024 peak)
• International Sales: 40% of total revenue
• Primary Buyers: 60%+ female, ages 25-34
• TikTok Videos: #labubu has 1.3 million+ video posts
• Retail Price: $15-$28 per blind box
• Most Expensive Sale: $170,000 (life-sized Labubu, June 2024)
• Global Collectors: 120+ million worldwide

The Labubu Revenue Explosion

The money behind Labubu tells an incredible story. Sales have skyrocketed beyond anyone's expectations.

Revenue Growth Year By Year

Year	The Monsters Revenue	Growth Rate	% of Pop Mart Total
2023	¥370 million ($52M)	–	5.9%
2024	¥3.0 billion ($418M)	+726%	23.3%
H1 2025	¥4.81 billion ($677M)	–	34.7%

These numbers show explosive growth. The Monsters series jumped from $52 million in 2023 to $418 million in 2024. That represents a 726% increase in just one year.

Pop Mart's Overall Performance

Labubu drove Pop Mart's entire business to new heights:

2024 Full Year Results:

• Total revenue: RMB 13.038 billion ($1.8 billion)
• Year-over-year growth: 106.9%
• Gross profit: RMB 8.708 billion
• Gross margin: 66.8% (up from 61.3%)
• Net profit: RMB 3.308 billion (+203.9%)

H1 2025 Results (First Half):

• Total revenue: RMB 13.88 billion ($1.93 billion)
• Year-over-year growth: 204%
• Net income: RMB 4.57 billion (+397%)
• International revenue: 40% of total

The first half of 2025 alone exceeded the entire 2023 revenue. Pop Mart is on track to hit $4.2 billion for full year 2025.

CEO Net Worth Surge

Wang Ning, Pop Mart's founder and CEO, saw his wealth explode. His net worth reached $27.5 billion as of 2025. This makes him the youngest billionaire in China's top ten list. In 2024, his net worth was just $1.8 billion. The Labubu phenomenon multiplied his wealth 15 times in one year.

Global Sales Breakdown By Region

Labubu is not just a Chinese phenomenon. The toy has gone truly global.

International Market Performance

40% of Labubu sales now come from outside mainland China. This international expansion happened incredibly fast.

Region	H1 2025 Revenue	Growth vs H1 2024	Market Share
Southeast Asia	¥2.85 billion	+258%	41.4% of global
North & South America	¥2.3 billion	+1,100%	Second largest
Europe	¥477.7 million	+600%	Fastest growing
Asia-Pacific	¥2.85 billion	+258%	Mature market

Country-Specific Performance

Top Markets for Labubu:

1. China: Still the largest market (60% of sales)
2. Thailand: Strongest growth in Southeast Asia
3. United States: Rapid expansion, 40+ stores
4. Japan: High collector engagement
5. Singapore: Highest per-capita sales

United States Expansion:

• Current stores: 40 locations
• Planned expansion: 10+ new stores by end of 2025
• TikTok Shop sales (2025): $21.3 million (4x vs 2024)
• Monthly sales surge: $429K (May 2024) → $4.8M (May 2025)
• Growth rate: 1,828% year-over-year

Pop Mart opened its largest flagship store in Bangkok in August 2025. Fans camped outside for days to buy limited-edition Labubus. This shows the incredible demand across Asia.

Who Buys Labubu? Collector Demographics

Understanding who buys Labubu reveals why it became so popular.

Age and Gender Breakdown

Primary Demographics:

• Gender: 60%+ female buyers
• Age: Mostly 25-34 years old
• Secondary age group: 18-24 (Gen Z)
• Tertiary age group: 35-44 (Millennials)

Women in their late twenties and early thirties drive most sales. This demographic has disposable income and loves cute collectibles. They share unboxing videos on social media.

Buyer Psychology

Three main factors motivate Labubu collectors:

1. The Thrill of Blind Boxes

• Buyers don't know which character they'll get
• Creates lottery-like excitement
• Encourages multiple purchases to complete sets
• Secret figures (1 in 72 or 1 in 144 chance) drive collecting

2. Social Media Status

• Celebrities post Labubus on Instagram
• Attaching to luxury bags signals taste
• Unboxing videos generate millions of views
• Community trading creates social bonds

3. Emotional Connection

• 68% of owners view Labubu as companions (University of Tokyo study)
• Ugly-cute aesthetic appeals to emotions
• Character expression allows personality projection
• Provides comfort during stress

Price Tolerance

Collectors show willingness to pay premium prices:

Retail Prices:

• Standard blind box: $15-$28
• Large plush dolls: $40-$85
• Mega editions: Up to $960
• Limited collaborations: $50-$150

Resale Market:

• Common figures: 2-3x retail price
• Rare variants: 5-8x retail price
• Secret editions: 10-20x retail price
• Ultra-rare: $1,000+ (some reach $170,000)

Social Media Impact and Viral Growth

Labubu's success is inseparable from social media. The numbers show incredible online engagement.

TikTok Domination

TikTok Performance:

• Hashtag #labubu: 1.3 million+ video posts
• Total video views: 800+ million (as of January 2026)
• Average engagement rate: 8.2% (extremely high)
• Unboxing videos: Most popular category

The unboxing format works perfectly for TikTok. Short videos capture the suspense and joy. This drives more purchases and more videos in a viral loop.

Instagram and Fashion Integration

Instagram transformed Labubu into a fashion accessory:

Instagram Trends:

• Labubu attached to Hermès Birkin bags
• Celebrities showcasing collections
• Custom outfits and accessories for dolls
• DIY customization tutorials

Celebrity Endorsements:

• Lisa (BLACKPINK): Started the viral trend in early 2024
• Rihanna: Photographed with Labubu
• Cher: Appeared with Labubu on red carpet
• Marc Jacobs: Featured Labubu at 2026 fashion show
• David Beckham: Spotted with collection

When Lisa posted her green Labubu in early 2024, it sold out globally within days. Resale prices jumped to $200+ for a $22 toy. This single post arguably launched the global phenomenon.

Reddit and Online Communities

Reddit Engagement:

• r/LabubuCollectors: 120,000+ members
• r/DesignerToys: Active Labubu discussions
• Trading communities: Highly active
• Authentication help: Major topic

Common Discussion Topics:

• Secret figure pull rates
• Fake vs authentic identification
• Trading duplicates
• Custom paint jobs and modifications
• Investment potential debates

Reddit users discuss both the joy of collecting and concerns about commercialization. Some see Labubu as late-stage capitalism. Others defend it as harmless fun.

Google Search Trends

Google searches reveal sustained interest:

Search Volume:

• “Labubu doll”: 2.1 million searches (August 2025 peak)
• “Labubu” (general): Consistent breakout search term
• “Labubu secret”: High search volume
• “How to identify fake Labubu”: Rising concern

Search interest has remained stable through 2025 and into 2026. This suggests lasting appeal rather than a quick fad.

The Blind Box Business Model

Pop Mart's blind box strategy made Labubu addictive. Understanding this model explains the sales success.

How Blind Boxes Work

The System:

1. Boxes contain one random figure from a series
2. Usually 12 different characters per series
3. Buyers cannot see which one they're buying
4. Secret figures appear with very low odds
5. No guarantee of which character you'll get

Chase Mechanics:

• Regular series: 12 standard characters
• Secret ratio: 1 in 72 or 1 in 144 boxes
• Some series have multiple secret levels
• Limited editions increase scarcity
• Seasonal releases create urgency

Psychological Triggers

The model activates several psychological principles:

Variable Reward Schedule:

• Like slot machines or loot boxes
• Unpredictable rewards create strongest habit formation
• Dopamine release when opening boxes
• “Just one more” mentality

Collection Completion:

• Desire to complete full sets
• Duplicates create trading opportunities
• Missing pieces create motivation
• Secret figures add ultimate goal

FOMO (Fear of Missing Out):

• Limited releases sell out fast
• Price increases on secondary market
• Social pressure from collector community
• Seasonal and collaboration urgency

This model encourages repeat purchases far beyond single toy sales. Average collectors buy 10-30 blind boxes trying to complete sets.

Labubu Product Range and Collaborations

Pop Mart has released over 300 different Labubu designs since 2019. This variety keeps collectors engaged.

Major Labubu Series

Popular Collections:

1. Exciting Macaron (October 2023)
   • First major keychain line
   • Pastel color variants
   • Huge success in Asia
2. Have a Seat (坐坐派對)
   • 7 different sitting poses
   • Became Instagram favorite
   • Attached to luxury bags
3. Fall in Wild
   • Nature-themed variants
   • Seasonal release
   • Strong collector demand
4. Massive Into Energy (大動力系列)
   • Larger plush versions
   • Higher price point
   • Premium collectibles
5. The Loyalty Series
   • Limited availability
   • High resale values
   • Most sought-after by collectors

Brand Collaborations

Pop Mart has partnered with major brands:

Confirmed Collaborations:

Brand	Release Date	Price Range	Items Released
Coca-Cola	December 2024	$22-$28	11-figure winter series
One Piece	Early 2025	$25-$35	13-figure anime crossover
Uniqlo	2025	$5-$30	T-shirts, accessories
Vans	2024	$150+	Ultra-limited sneaker
McDonald's	2025	$5	Happy Meal toys

The Coca-Cola collaboration sold out within hours at most locations. Resale prices immediately jumped to $60-$100 per figure.

Limited Editions and Auctions

Some Labubus reach extraordinary prices:

Record Sales:

• Life-sized Labubu (1.2 meters): $170,000 (June 2024, Beijing auction)
• Mint green mega edition: $25,000+
• Complete secret collection: $15,000+
• Collaboration bundles: $500-$2,000

These auction results show Labubu has entered the art collectible market. It is not just a toy anymore.

Market Valuation and Financial Impact

Labubu transformed Pop Mart's entire financial profile.

Company Valuation Growth

Market Capitalization:

• Pre-Labubu boom (2023): $8 billion
• Peak (June 2024): $40 billion
• Current (2026): $35-38 billion
• Surpasses: Mattel, Hasbro, Sanrio combined

Pop Mart became more valuable than Barbie-maker Mattel. This is remarkable for a company that only went public in 2020.

Stock Performance

Share Price Movement:

• June 2024 high: HK$252.60
• Year-to-date gain (2025): +230%
• Investor interest: Extremely high
• Analyst ratings: Mixed (growth vs risk)

Morningstar analysts warn shares may be overpriced. They cite dependence on one hot character. Others argue Pop Mart has multiple successful IPs.

China's Collectible Toy Market

Labubu rides a larger trend:

Market Size:

• 2023: RMB 90 billion
• 2024: RMB 100 billion
• 2026 projection: RMB 110 billion
• CAGR: 20% annual growth
• Pop Mart share: 12% of market (up from 8.5% in 2019)

The entire trendy toy market in China is booming. Labubu is the biggest success but not the only one.

Retail Expansion and Distribution

Pop Mart is aggressively expanding worldwide to meet demand.

Physical Store Growth

Current Footprint:

• Total stores worldwide: 300+
• China stores: 200+
• International stores: 100+
• Planned 2025 openings: 100+ new locations

Major Flagship Locations:

• Bangkok, Thailand: World's largest Pop Mart store (August 2025)
• New York City: Times Square location
• Los Angeles: Beverly Hills store
• Tokyo: Shibuya flagship
• London: Opening 2026
• Dublin, Ireland: In progress

United States Strategy

Pop Mart is focusing heavily on America:

U.S. Expansion Plans:

• Current stores: 40 locations
• Target by end 2025: 50+ stores
• Major cities: NY, LA, SF, Chicago, Boston, Miami
• Shopping centers: Premium mall locations
• Revenue target: Match 2024 China sales

The CEO stated that North America and Asia-Pacific combined will equal China's 2024 revenue. This shows confidence in international markets.

E-Commerce and TikTok Shop

Online sales are exploding:

TikTok Shop Performance:

• Total 2025 sales: $21.3 million (already 4x vs all of 2024)
• May 2025: $4.8 million (single month)
• June 2025: $5.5 million (new record)
• Growth rate: 1,828% year-over-year
• Market share: 0.55% of all TikTok Shop U.S. sales

This represents one of the fastest-growing brands on TikTok Shop.

Counterfeits and Authenticity Issues

With massive demand comes a serious fake problem.

The Counterfeit Market

Fake Labubu Problems:

• “Lafufu” copies flood marketplaces
• Price difference: $5-$10 vs $22-$28 genuine
• Quality: Much lower than authentic
• Collector frustration: High
• Company losses: Millions annually

eBay, AliExpress, and local markets sell countless fakes. Many buyers cannot tell the difference until after purchase.

How to Spot Fakes

Authentication Tips:

• Check for holographic seals on packaging
• Scan QR code with Pop Mart app
• Inspect paint quality (fakes have poor details)
• Verify mold precision
• Buy only from authorized retailers
• Check official Pop Mart store locations

The Reddit community actively helps members identify fakes. Authentication guides get thousands of views.

Controversies and Criticisms

Not everyone loves the Labubu trend. Several controversies have emerged.

Consumerism Concerns

Critics Argue:

• Symbol of wasteful spending
• Encourages gambling-like behavior
• Environmental waste from packaging
• Late-stage capitalism manifestation
• Exploits psychological weaknesses

A photo of Labubu left on Karl Marx's grave went viral. TikTok users called it ironic commentary on consumerism.

Regulatory Issues

Some countries have raised concerns:

Bans and Restrictions:

• Russia: Federation Council proposed ban (2025)
• Iraq (Kurdistan Region): Seized 4,000+ dolls, imposed ban
• Concerns: “Terrifying appearance,” mental health impact on children
• Conspiracy theories: Linked to demon Pazuzu (debunked)

These bans received widespread mockery online. Most see them as government overreach.

Mental Health Discussions

Psychologists have weighed in:

Positive View:

• Provides comfort and emotional support
• Harmless collection hobby
• Expression of personal identity
• Community building

Negative View:

• Addictive purchasing behavior
• Financial stress from overspending
• Social pressure to participate
• Unrealistic beauty standards debate

Most experts say moderate collecting is fine. Problems arise with compulsive buying.

Future Outlook and Predictions for 2026

Where is Labubu headed? The data suggests continued growth with some maturation.

Projected Trends

Expected Developments:

1. Sustained but slower growth
   • Revenue will keep rising
   • Growth rate will moderate from 700%+
   • Market saturation in China
   • International markets still growing
2. Product diversification
   • More collaborations coming
   • Larger product sizes
   • Different price points
   • Expansion beyond bag charms
3. Entertainment expansion
   • Anime series: 156 episodes planned (2025)
   • Theme park attractions: Under evaluation
   • Mobile games: Possible
   • Animated films: Long-term goal
4. NFT and digital integration
   • NFT certificates for limited editions (Q1 2026)
   • Metaverse events via The Sandbox
   • Digital collectibles alongside physical
   • Blockchain authentication

Risks and Challenges

Potential Problems:

• Trend fatigue: Will demand eventually drop?
• Over-dependence: 35% of revenue from one IP
• Competition: Other companies copying the model
• Economic downturn: Luxury spending vulnerable
• Regulatory pressure: More bans possible
• Counterfeit flood: Undermines brand value

Analysts are split on whether Labubu has staying power or will fade like previous toy fads.

Comparison to Past Fads

Historical Context:

Similar toy phenomena:

• Beanie Babies (1990s): Peaked then crashed
• Furby (1998): Intense demand then disappeared
• Shopkins (2014): Strong start, faded quickly
• Hatchimals (2016): Christmas craze, then declined
• LOL Surprise (2016): Maintained popularity longer

Labubu's advantage: Artist-designed, adult collectors, fashion integration. These factors suggest longer lifespan than kid-focused fads.

Community and Collector Culture

Labubu created a vibrant global community.

Trading and Social Activity

Community Behaviors:

• Trading duplicates: Active marketplace
• Custom modifications: DIY paint and accessories
• Display competitions: Instagram showcases
• Meet-ups: Collector gatherings
• Online forums: Daily discussions
• Authentication services: Peer help

The subreddit r/LabubuCollectors has 120,000 members. Daily posts show new purchases, trades, and customs.

Labubu Day Events

Pop Mart hosts annual Labubu Day every June:

Event Features:

• Pop-up galleries
• Live drawing with Kasing Lung
• Exclusive product launches
• Trading sessions
• Meet other collectors
• Special limited editions

The 2025 Labubu Day drew over 50,000 attendees across global locations.

Educational and Therapeutic Uses

Unexpected applications have emerged:

Novel Uses:

• ESL classrooms in Southeast Asia teach emotions via Labubu expressions
• Therapy tools for discussing feelings
• Stress relief objects in offices
• Ice-breakers in social situations

A 2025 study found 68% of owners report reduced stress from their Labubu collection.

FAQs About Labubu Statistics

Also Read:

• Social Media Statistics 2026: Latest Insights & Stats

Conclusion: Labubu by the Numbers

Labubu transformed from an obscure art character to a billion-dollar business in just a few years. The statistics tell a remarkable story.

Key Takeaways:

• Generated $677 million in H1 2025 (34.7% of Pop Mart revenue)
• Drove Pop Mart to $40 billion market cap (surpassing Mattel)
• Created 120+ million collectors worldwide
• Achieved 1,828% sales growth on TikTok Shop
• Expanded to 100+ countries with 300+ retail stores
• Made CEO Wang Ning a $27.5 billion fortune
• Sparked 1.3 million+ TikTok videos
• Sold for up to $170,000 (auction record)

The numbers show Labubu is not just a toy trend. It represents a new model for collectibles combining art, psychology, social media, and fashion. Whether it maintains momentum or eventually fades remains to be seen.

For now, Labubu statistics prove one thing: this ugly-cute monster captured the world's imagination and wallets in a way few toys ever have.

Source: Statista, CNN