Email is still the highest-ROI marketing channel for creators and bloggers. And if you're building an email list seriously, Kit (formerly ConvertKit) is one of the best platforms for it. Right now, the best available discount is 2 months free when you choose annual billing — plus a 14-day free trial on paid plans. Here's exactly how to get it.
What Is Kit (Formerly ConvertKit)?
Kit rebranded from ConvertKit in October 2024. The product, features, and infrastructure are identical — only the name changed. Kit is an email-first marketing platform built specifically for content creators: bloggers, podcasters, YouTubers, newsletter writers, coaches, and course creators.
It serves over 600,000 creators worldwide and was named the Best Free Email Marketing Tool for 2026 by EmailTooltester — largely because of its remarkably generous free Newsletter plan. Kit's pricing is simple: it's based on your subscriber count, not your email volume. You can send unlimited emails on every plan without worrying about per-send charges.
Beyond email, Kit includes landing pages, opt-in forms, visual automation builders, a digital product store, paid newsletter subscriptions, and the Creator Network — a cross-promotion system where Kit creators recommend each other's newsletters to grow their lists faster.
Best Kit Coupon Codes & Deals (April 2026)
Annual Billing
14-Day Free Trial
30-Day Money-Back Guarantee
Free Newsletter Plan
Kit does not frequently publish standalone coupon codes. The primary discount mechanism is annual billing, which gives you 2 months free — equivalent to roughly 16% off the monthly rate. This is automatically applied when you select the annual payment option; no code required.
How to Get Your Kit Discount
Visit kit.com/pricing
Choose the Creator or Creator Pro plan based on your subscriber count
Select “Pay Annually” when prompted on billing frequency
Your 2 months free is applied automatically — no coupon code needed
Start your 14-day free trial before committing if you want to test the platform first
Kit Pricing Plans (2026)
Kit's pricing scales with your subscriber count. All plans include unlimited email sends.
Newsletter Plan (Free)
Subscribers | Price |
Up to 10,000 | $0/month forever |
Creator Plan (Paid)
Subscribers | Monthly | Annual (per month) |
Up to 1,000 | $39/mo | $33/mo |
Up to 3,000 | $59/mo | $49/mo |
Up to 5,000 | $89/mo | $75/mo |
Creator Pro Plan
Subscribers | Monthly | Annual (per month) |
Up to 1,000 | $79/mo | $66/mo |
Up to 3,000 | ~$111/mo | ~$93/mo |
Prices continue to scale as your subscriber count grows. Kit raised prices significantly in September 2025, so if you're comparing older pricing guides, be aware the current rates are higher.
Kit Key Features
Free Newsletter Plan — Up to 10,000 subscribers with unlimited email sends, unlimited landing pages, unlimited opt-in forms, and audience tagging. You also get 1 email sequence and access to Kit's digital product selling tools on the free plan. This is the most generous free email marketing plan available in 2026.
Visual Automation Builder — Create complex email sequences triggered by subscriber actions, tags, purchases, and form sign-ups. The drag-and-drop interface makes it easy to build sophisticated nurture sequences without touching code. Automations are included from the Creator plan upwards.
Creator Network — A cross-promotion system where Kit creators recommend each other's newsletters on sign-up confirmation pages. It's a powerful organic list growth tool that's unique to Kit and genuinely drives high-quality subscribers.
70+ Integrations — Connect Kit with Shopify, WooCommerce, Teachable, Thinkific, Calendly, Webflow, ConvertBox, and dozens more tools your creator business runs on. Full API access is also included from the Creator plan.
Digital Product Sales — Sell eBooks, courses, templates, and other digital downloads directly through Kit. The platform handles checkout and delivery automatically. Transaction fees are approximately 0.6% plus standard payment processing fees.
Paid Newsletter Subscriptions — Charge subscribers for access to exclusive content on a monthly, quarterly, or annual basis. Kit handles payment processing, gated content delivery, and subscriber management. Available on Creator and Creator Pro plans.
RSS-to-Email Campaigns — Automatically send an email to your list every time you publish a new blog post. Set it up once and Kit handles distribution on autopilot.
Subscriber Scoring — Available on Creator Pro, this feature scores subscribers by engagement level so you can identify your most active readers for sponsorship pitches, VIP offers, or re-engagement campaigns.
Newsletter Referral System — Available on Creator Pro, this lets subscribers earn rewards for referring friends to your newsletter. A proven growth tactic for newsletter businesses, similar to what Morning Brew and The Hustle used to scale.
Facebook Custom Audiences — Dynamically sync your Kit subscriber list to Facebook custom audiences for retargeting campaigns. Available on Creator Pro only.
Free Migrations — If you're switching from another email platform and have over 5,000 subscribers on a paid plan, Kit's team will migrate your list, tags, forms, and sequences for free.
Pros & Cons of Kit
Pros
- Most generous free plan in email marketing (10,000 subscribers free)
- Named Best Free Email Marketing Tool for 2026
- Subscriber-based pricing — unlimited sends on all plans
- Built specifically for creators with monetization tools built in
- Visual automation builder is intuitive and powerful
Cons
- Prices increased significantly in September 2025
- More expensive than alternatives like Brevo and MailerLite for larger lists
Kit Alternatives
Brevo — Charges based on email volume rather than subscriber count. If you have a large list but don't email frequently, Brevo can be dramatically cheaper. Starts at $9/month for 5,000 emails.
Beehiiv — A direct competitor built for newsletter creators. Often cheaper than Kit for larger lists, includes a built-in ad network, and offers a more polished web reader experience. Strong option for newsletter-first creators.
FAQs
Is there a Kit (ConvertKit) coupon code for April 2026?
The best available discount is 2 months free when you choose annual billing. This is automatically applied — no coupon code required.
Is Kit the same as ConvertKit?
Yes. ConvertKit rebranded to Kit in October 2024. The product, features, and underlying platform are identical. If you're looking for ConvertKit promo codes, Kit is the same company.
Can I try Kit for free?
Yes. Kit's free Newsletter plan supports up to 10,000 subscribers forever with no credit card required. Paid plans also come with a 14-day free trial and a 30-day money-back guarantee.
When did Kit raise its prices?
September 2025. The Creator plan now starts at $39/month (vs. lower rates previously). If you're comparing older articles, the pricing has changed significantly.
Does Kit work for selling digital products?
Yes. All Kit plans, including the free Newsletter plan, include tools to sell digital products. Kit takes approximately 0.6% in transaction fees on top of standard payment processing.
Quick Links
Final Verdict
Kit is the gold standard email marketing platform for content creators in 2026. The free Newsletter plan for up to 10,000 subscribers is unmatched in the industry, and the paid Creator plan gives you everything you need to grow and monetize a serious newsletter or blog. Switch to annual billing to get 2 months free and start building your most valuable business asset — your email list.
👉 Click here to start Kit for free or get 2 months free on annual billing →
Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. We review these products after doing a lot of research, we check all features and recommend the best products only.
