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Hey marketers! Are you looking for the correct guidance while deciding which one to opt for, among Moosend and tinyEmail?

No worries! You have landed at the perfect place.

I personally have explored both the tools and jotted down their essential features review for you. I was highly concerned about saving you time, so I have written this comparison on Moosend vs tinyEmail

Both platforms try to streamline your email marketing efforts but differ in their features in one way or another. That's what we will explore in this blog.

We will also check out the respective prospects for whom these tools work well. Next, we'll examine the potential benefits of using these tools and test the advantages and disadvantages of each. 

This analysis will help you decide when to select the most prominent email marketing tool for your Business.

So, let us move ahead without wasting a second!

Moosend vs tinyEmail: Major Differences

Let us check out the comparison between Moosend vs TinyEmail in terms of several factors. Both email marketing solutions have their respective constraints that suit the needs of businesses. 

Market SegmentFor Small Businesses and Mid-MarketFor Startups and small businesses
Ease of UseAn intuitive interface is easy to use. Beginners might feel a bit daunting Simplistic and Straightforward features.
Value for MoneyOffers free plan + flexible pricing structure to meet customer needsOffers free plan with card details + affordable pricing.
Email TemplatesVast template libraryLimited template library
AutomationAdvanced automation options to cater to email marketing needsBasic automation capabilities
Customer Support24/7 Live chat, email support and calling supportResponsive customer help 
Email DeliverabilityStrong email deliverabilityGood at delivering emails
Performance & ReliabilityPremium campaigns performancePerform well in all respect
Building & Personalizing EmailsMultiple advanced options for personalizing emailsSimple and uncomplicated options for customizing your emails
Sending Outbound EmailsAbove average in sending outbound emailsAverage in sending outbound emails
Email Open RatesExcellent open ratesGood open rates

Moosend vs tinyEmail: A Quick Overview

Before moving further toward the features of both tools, let us first know the purpose of these tools.

What is Moosend?

Moosend was established in 2011 by Panos Melissaropoulos and Yannis Psarras. Moose End has acquired a strong position in the email marketing world. It has rapidly gained popularity, boasting over 1 million users globally. 

Moosend, the simplest platform, attains its standards in delivering high-quality email marketing features. Moosend offers intuitive email marketing and automation tools. The tool helps you drive substantial revenue growth for businesses. 

Its user-friendly interface and creative features make it an ideal choice in the realm of email marketing. The tool accommodates a fusion of innovation and user-centric design. Its multifunctionality lets you meet diverse marketing needs.

What is tinyEmail?

tinyEmail was launched in 2020 by Seamas Egan. The tool has swiftly acquired a dedicated following. Most startups and small businesses find tinyEmail to be the most revenue-driven platform for their businesses. With time, tinyEmail boasts over 200,000 users. 

This innovative platform is now introducing “tinyAlbert,” which leverages AI-driven capabilities fueled by OpenAI to revolutionize email marketing. tinyAlbert is highly capable of creating a unique subject lines and copy. 

Additionally, tinyEmail harnesses machine learning to potentially double the open rates. By combining proprietary data with cutting-edge technology, users can enhance their marketing strategies while ensuring originality and plagiarism-free content.

If you are a beginner and want to learn email marketing with real-time research, tinyEmail can walk hand-in-hand with you.

Moosend and tinyEmail: In-depth Feature Comparison

1. Editor

When examining the editors of Moosend and tinyEmail, it's evident that they offer distinct approaches to their drag-and-drop editor feature, a crucial aspect of user-friendly email marketing.


Moosend's editor stands out for its extensive features. It boasts a diverse range of customizable templates and advanced analytical tools. Its versatility caters to a broad spectrum of users. It enables intricate modifications while ensuring a straightforward user experience.


Conversely, tinyEmail prioritizes simplicity and a minimalist approach. It provides essential tools and a user-friendly interface tailored for individuals with limited technical expertise.

Both platforms emphasize user interaction and community building. Moosend gives you a feature-rich and modern experience, and tinyEmail focuses on straightforward usability.

Users can select among the two based on their priorities for complexity and detail, benefiting from both platforms' genuine insights and support without compromising on their specific needs.

2. Campaigns

While analyzing the Email Campaign feature of Moosend vs tinyEmail, I dug deeper into the traits of both tools and found the differences as follows:


Moosend offers three types of campaigns: Regular, A/B Testing, and Regular Repeatable. With this categorization, Moosend gives you the flexibility to choose your respective campaigns as per your diverse needs. 

Moosend offers a handful of professional templates to design your campaign. Moreover, they give you the option to start your design from scratch. So, Mossend comes with a diverse template library with unlimited customization options. 

Moosend allows you to add containers in the in-built templates. That means you can craft the already-built templates according to your requirements. Also, it lets you perform substantial editing on the templates. 

Additionally, they provide you with a blend of personalized templates and substantial analytics details to keep you aligned with the performance of your designed campaign.

The image below shows that you can track your campaign's revenue by enabling the feature highlighted below.


On the other hand, tinyEmail focuses on the straightforward method of creating a campaign. They basically try to cater to the needs of non-technical candidates with their simplest interface and functionalities.

Moreover, the tinyEmail campaign provides a modest but functional library of around 70 free templates. Its template library caters to various emails like welcome messages, newsletters, and promotions.

These templates are customizable. It allows users to modify colors, and fonts, add images, and create new templates from scratch using a drag-and-drop editor.

Although TinyEmail may have fewer options compared to platforms like Moosend, its templates cover essential needs and offer significant customization capabilities for effective email marketing campaigns.

The below image shows how you can upload your audience while creating a campaign. You can either upload .csv file or can add details of the audience manually.

After adding, you will be directed to preflight checklist. Here you can cross check all the details before scheduling your final campaign.

WINNER: Moosend is a clear winner as it gives you an extensive customization experience. It also lets you keep rigorous control of your campaigns, proving the campaign's analytics. However, tinyEmail works well for those who want an easy and uncomplicated campaign designing process.

3. Email Automation Abilities


Moosend automates your communication with customers by understanding the situations that trigger the sending of messages. So you can automate your email sequences easily. The below image shows the workflow of automation.

This functionality empowers you to create personalized automated emails based on specific customer behaviours or actions. You can either craft these automated messages from scratch or utilize pre-designed automation recipes for convenience and efficiency shown below.

The platform's automation capabilities cater to a multitude of scenarios. Some of the instances are as follows:

  • You can effortlessly engage and incentivize subscribers by reminding them of special rewards or promotions.
  • You can set up automated emails to prompt your customers about abandoned carts.
  • You can also facilitate personalized product recommendations based on customer preferences and behaviours.
  • You can customize order notifications. In this, you can provide customers with personalized and timely updates about their purchases.
  •  Also, you can implement effective follow-up communication after a purchase. 

Overall, Moosend's automation feature offers a versatile toolkit for businesses to create highly targeted and effective automated email campaigns.

By leveraging specific triggers and tailored messaging, users can streamline customer engagement, boost conversions, and enhance the overall customer experience.


On the other hand, tinyEmail has limited trigger recipes to perform automation. TinyEmail prioritizes optimization through Automated A/B testing. It allows users to refine email campaigns efficiently. 

However, its automation features are basic. It offers functionalities like welcome emails and autoresponders without advanced tools such as segmentation, branching logic, or integrations like Zapier. 

It supports timed email drips and basic RSS automation but lacks the complexity found in platforms like Moosend. 

While suitable for straightforward automation needs, users seeking more advanced capabilities may find TinyEmail's features limited compared to alternatives like Moosend.

WINNER: Both Moosend and tinyEmail offer automation abilities. Yet, Moosend wins the battle with its advanced automation functionalities.

The automation workflow is simple, with many recipes to use across your campaign. Moosend is capable of both straightforward and complex needs.

Hence, Moosend is considered the best email marketing tool with substantial automation capabilities.

4. Landing Page Builder


Moosend integrates landing page creation alongside automation workflows. It provides a comprehensive marketing solution.

Moosend provides diverse categories of landing page templates to cater to the needs of marketers. You can either choose from the library of templates or craft a new landing page from scratch.

Moosend's editor offers four different modes to perform a range of actions.

In terms of advanced functionalities, the tool lets you customize the script by clicking on the element of the design. This can be perfectly done if you have coding knowledge. 

Moreover, if you have technical expertise, you can work on the coding part of the design as well.


In contrast, tinyEmail focuses solely on perfecting email marketing without delving into landing page creation, concentrating its efforts on refining its core services.

Although tinyEmail collides equally in terms of Landing page editor specifications, it lacks advanced features like a custom script. As already said, tinyEmail is a smart marketing tool with simplistic features. 

WINNER: Moosend.

5. Subscription Forms


Moosend gives six categories of creating forms. These are Popups, Inline, Floating Bar, Floating Box, Promotional Popup, and Fullscreen. Users can access this feature through the Growth Tools menu. 

It enables easy customization and placement on their website to attract and convert visitors into newsletter subscribers or for email marketing purposes. 

Its advanced editing opportunities let you craft forms as appealing as possible. Your creativity will be limited here. 

Additionally, if you are a coding expert, you can craft anything according to your customer's interests.


tinyEmail lets you create four types of forms. These are Embedded Forms, Popups, FlyOut, and Favorites. All three categories possess a diverse range of templates to cater to your needs.

tinyEmail comes with simple and limited editing functionalities to customize the forms. At some point in time, you will feel restricted by limitations.

The above image shows the preview of a Signup form. Here only you can convert the embedded form to popup or flyout form and check the preview.

The image above shows an uncomplicated form editor. Here you can customize your form elements according to the way you need.

WINNER: Moosend, with its advanced customization features, wins the battle again. However, tinyEmail works well for those who want uncomplicated forms to perform their job.

6. Integration


Moosend offers extensive integration capabilities that enable businesses to effortlessly connect with various platforms.

The platforms include E-commerce, Content Management Systems (CMS), and Customer Relationship Management (CRM) tools.

It builds bridges between different software to help businesses thrive without needing advanced technical skills.

This seamless integration process sets up smooth interactions between platforms. Hence, it fosters harmonious relationships and aids business growth.


On the other hand, tinyEmail provides an extensive array of integration options. It supports connections with hundreds of apps and services through both native integrations and third-party connectors.

This broad connectivity allows for more effective marketing strategies. It helps you bring together data from diverse sources.

It enables businesses to create a well-informed marketing approach that utilizes interconnected data to achieve coherent and successful outcomes.

7. Email Deliverability


Moosend ensures your emails land in people's inboxes. For this, they use advanced security features like SPF, DKIM, and DMARC. They offer dedicated IP options and gradually increase email volume to avoid spam filters.

Moosend's team actively monitors block lists. They consistently manage bounced emails and complaints to keep your email list clean, boosting your email marketing success.


TinyEmail's deliverability features include basic protections like SPF and DKIM authentication. However, shared IP plans might encounter deliverability issues at higher sending volumes.

The software lacks more advanced characteristics such as automated warming, block list monitoring, and automated management of bounced emails and complaints.

Deliverability management in TinyEmail feels more manual compared to the automated processes in Moosend.

While TinyEmail covers fundamental aspects, its deliverability capabilities appear less mature than those of Moosend, which offers more advanced and superior protections for ensuring emails reach inboxes effectively. 

WINNER: Moosend stands out as the winner for superior email deliverability due to its automated features and expertise in maintaining inbox placement.

8. Reports and Analytics


Moosend provides comprehensive reporting of your campaigns. You can check open rates, bounce rates, and click-through rates. 


You can also track user's activity by analyzing which emails got opened, which links have been clicked, and who has opened. 

Instead of automated reports, you can also create custom reports. In this, you can decide which constraits to add in the report as per your needs.

The image below shows several widgets in the form of constraints that you can add in your report.

The image below shows the widgets that I have embedded into my custom report to get the performance of my email campaign.

Thus, this advanced analytics and reporting enables you to keep track of the emails, generating more sales. Eventually, it helps you make informed decisions to build fruitful marketing strategies.


tinyEmail provides essential and precise reporting. It lets you monitor open rates, click rates, and unsubscribe rates. Overall, tinyEmail analytics is simple and considers only essential traits, which is good for straightforward campaigns.

WINNER: Regarding reporting, the winner depends on your preferences. Moosend offers more comprehensive analytics, yet not every Business requires such extensive metrics. For straightforward metrics, a tiny email might be a better fit.

Moosend vs tinyEmail: Pricing Plans


Moosend provides three pricing options: Free, Pro, and Enterprise. The Free plan caters to small businesses and startups, offering a basic yet functional set of features. You can test all its features for free up to 30 days.

Moving to the Pro plan, users gain access to additional features such as landing pages and transactional emails. The Pro plan's cost scales with the size of your email list and starts at a reasonable price point.

For larger enterprises seeking tailored solutions and premium support, Moosend offers an Enterprise subscription with customizable options to meet specific business needs.


TinyEmail's pricing structure is determined by the size of your email list. The costs increase as your subscriber count grows.

For users looking for long-term solutions, TinyEmail gives a lifetime deal that presents excellent value for their services.

Additionally, TinyEmail provides a roadmap highlighting upcoming features. It potentially enhances the investment and user experience over time. With tinyEmail, you get the option to customize your plan as per your requirements.

Hence, both tools offer competitive pricing plans. Moving on with the right email marketing platform depends on your budget and business requirements. 

Moosend vs TinyEmail: Pros and Cons



  • User-Friendly Interface
  • Diverse Integrations
  • Effective Automation


  • Limited Templates
  • Varied Customer Support
  • Lack of Advanced Features



  • Powerful Personalization Engine
  • High-Level Compliance Measures
  • Seamless CRM Integration
  • User-friendly interface


  • Limited features in the free plan
  • Absence of Landing Pages
  • Challenging User Interface
  • Limited Automation Sequences

Frequently Asked Questions

The better choice between Moosend and tinyEmail depends on specific business needs. Moosend suits larger businesses requiring advanced features, while tinyEmail is more fitting for smaller businesses with basic email marketing requirements.

No, tinyEmail does not offer landing pages as one of its features. The tool focuses only on the simplicity of providing a robust email marketing tool.

Yes, Moosend is user-friendly with an intuitive interface, making it easy for users of various skill levels to navigate and operate efficiently.

Certainly! tinyEmail provides an entirely free plan accommodating up to 500 subscribers. This plan includes features such as forms, popups, and automation emails without any charge.

Some popular and highly regarded email marketing platforms include Mailchimp, ConvertKit, AWeber, Moosend, ConstantContact, and tinyEmail due to their user-friendly interfaces, diverse features, and efficient campaign management tools.

Have you got your perfect Email Marketing Solution?

Opt for Moosend if you require a comprehensive email marketing platform equipped with the following:

  • robust deliverability safeguards
  • Automation features
  • In-depth analytics
  • Seamless integration with various marketing and ecommerce tools. 

It's particularly suitable for established businesses aiming to expand their email campaigns. Moreover, it offers multilingual capabilities, SMS marketing, and advanced segmentation.

Opt for tinyEmail if you are seeking:

  • Simplicity 
  • Affordability
  • Fundamental email functionalities.

However, it may not meet the needs of those requiring advanced features like intricate automation, custom analytics, or extensive platform integrations. 

tinyEmail best fits for solopreneurs, startups, and smaller businesses trying to get hands-on experience creating email marketing strategies. Also, it works well for those who are striving to thrive in their Business in the competitive world.

Selecting the correct email marketing software is crucial for business growth. Assess your specific needs carefully and consider these differences to ensure the chosen platform aligns with your goals.

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