Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. We review these products after doing a lot of research, we check all features and recommend the best products only.

Are you running a small business and trying to manage all your clients effectively?

Congratulations on building a solid client base and aiming for growth!

However, managing customer relationships, sales data, and revenue can become overwhelming as your business expands. 

Are you stuck with clunky processes and manual efforts to keep everything organized?

In today's competitive business landscape, keeping your relationships organized with customers is crucial for the growth and success of your small business. This is where CRM software plays a pivotal role.

To evolve seamlessly and stay ahead in the game, you need a CRM solution that combines intuitive features with competitive affordability.

A reliable CRM system can automate repetitive tasks, streamline your workflows and give invaluable insights into customer interactions and preferences.

This blog will let you explore the best CRM software for small businesses. These solutions empower you to manage your customers seamlessly, improve communication, track sales opportunities, and ultimately drive business growth.

Let's dive into the world of CRM and discover the tools that will help you keep your load off and focus on what matters most – growing your business.

12 Stellar CRM Software for Small Business to Evolve Continuously

If you want to manage your customers smoothly and maximize your lead opportunities, uncover the best CRM software for small businesses right here. 

1. Salesforce 

Salesforce is not just a customer relationship management (CRM) tool. It is a comprehensive customer success platform that helps you elevate your small business to new heights. 

Salesforce offers a customizable business software suite to fulfil your specific needs. There's no need to invest in expensive equipment or software installations. Updates and maintenance are handled seamlessly without requiring an IT staff. Salesforce ensures minimal downtime for your operations.

Salesforce is an all-in-one solution for building positive relationships with your customers. It offers an intuitive interface for visualizing your business performance. You can easily manage your contacts, opportunities, leads, and customers.

Salesforce offers budget-friendly CRM software for small businesses. You can subscribe only to the CRM tools that meet your needs.

Salesforce seamless integration ensures compatibility across devices and browsers. Its versatility and scalability set Salesforce apart. This makes it a perfect choice for businesses of all sizes.

Hence, Salesforce offers the most powerful CRM system for customer service applications, marketing campaign software, app development tools, and more.

Salesforce provides a holistic solution to enhance your business processes and drive growth. With Salesforce, your small business can access the resources required to thrive in today's competitive market.

Pros

  • Cloud-based platform
  • Accessible from everywhere
  • Add-on for extended functionality
  • Streamlined systems 

Cons

  • The setup is a bit complicated
  • Steep learning curve

Who should use this?

  • Small Businesses seeking an all-in-one comprehensive solution for customer management will love Salesforce. 

Pricing Plans

Free Trial: 14 days
Starting Price: $25month

2. Agile CRM

Agile CRM is a transformative solution for your small business. It perfectly manages the challenges of resource limitations.

By automating complex marketing tasks, Agile CRM empowers businesses to achieve more with less. It bridges the gap between limited personnel and expansive marketing needs.

The platform's Drag-and-Drop Designer is particularly noteworthy. Users of any technical background can create sophisticated marketing workflows effortlessly with its intuitive interface. 

This feature streamlines campaign creation and eliminates the steep learning curve associated with CRM platforms. Moreover, Agile CRM's behaviour-based segmentation capability adds a layer of precision to marketing efforts.

Businesses can target audience segments with pinpoint accuracy by automatically tagging and scoring leads based on their activities, such as email interactions and website visits. 

This targeted approach reduces resource wastage on poorly targeted campaigns and ensures a higher return on investment.

Additionally, real-time alerts about high-potential leads further enhance efficiency by directing focus and effort where they are most likely to yield results.

Pros

  • All-in-one CRM
  • Simple to use
  • Affordable
  • Offers mobile app
  • Easy implementation
  • Mobile-friendly
  • Free for ten users
  • No credit card is required

Cons

  • Limited customization
  • Do not offer marketing automation in a free plan
  • Lacks in advanced analytical curation of data

Who should use this?

  • Agile CRM is a go-to solution for small businesses that want to overcome marketing complexities due to limited human resources.

Pricing Plans

Free: Free
Starter: $8.99
Regular: $29.99
Enterprise: $47.99

3. HubSpot CRM

HubSpot CRM has established itself as a versatile and robust solution for diverse businesses. The platform works best for startups and established SMBs. 

It offers flexibility in its pricing plans to make it accessible to various businesses. Therefore, small business owners can easily explore its capabilities without financial strain.

HubSpot offers a seamless transition to more advanced features for scaling businesses. It ensures that the CRM evolves alongside the company's needs.

One of HubSpot's standout features is its integrated dashboard. It combines marketing, sales, and customer service functionalities in one unified place.

This integration simplifies operations and reduces costs associated with managing multiple standalone tools.

Furthermore, HubSpot's robust list segmentation capabilities empower businesses to target their audience precisely. It enables personalized marketing strategies that drive engagement and conversions.

Pros

  • Robust list segmentation
  • Simple unified dashboard
  • Offers cross-functional activities
  • Personalization in building marketing strategies
  • Scalability from startups to established businesses

Cons

  • Finite customization options
  • Limited email sent volume

Who should use this?

  • HubSpot CRM works best for small businesses seeking a unified inbox solution to manage everything in a single place instead of managing operations on different platforms.

Pricing Plans

Free Tools: $0
Starter: $15/month/seat
Professional: $800/month

4. Bigin by ZOHO CRM

Bigin by Zoho CRM is a tailored solution for small businesses and entrepreneurs. Bigin is a simple CRM software for small businesses that empowers team members to automate tasks seamlessly.

Its feature set includes essential tools like contact management, deal tracking, sales pipeline management, email integration, and basic reporting functionalities.

The platform's user-friendly and intuitive interface offers small businesses a straightforward yet effective way to manage customer relationships and sales operations.

What sets Bigin apart is its affordability and ease of use. Its reliable pricing plans make it accessible to businesses of all sizes.

With plans starting at just $7, Bigin provides a cost-effective solution. It never compromises on essential CRM features. 

Bigin's go-to features and competitive pricing make it an appealing choice for startups and small enterprises looking to optimize their customer management processes.

Pros

  • Seamless sales pipeline
  • Customer management
  • Multi-channel communication
  • Team collaboration
  • Mobile app available
  • Provides add-on for Gmail

Cons

  • Limited features in the free plan

Who should use this?

  • Bigin by ZOHO is best for businesses looking for an effective yet affordable solution to optimize content management operations.

Pricing Plans

Free: $0
Express: $6.60/user/month/billed monthly
Premier: $10.80/user/month/billed monthly

5. Monday Sales CRM

Monday Sales CRM offers a visually engaging and user-friendly approach to managing tasks and customer interactions for small businesses.

The best part is, Monday's digital whiteboards organize information in columns. It resembles physical cork boards with cards or sticky notes. This layout enhances clarity and ease of navigation, making it appealing for teams familiar with such interfaces.

Additionally, Monday Sales CRM focuses on automation. The software is designed to streamline workflows and save users valuable time. Its AI assistant aids in simplifying tasks and improving overall efficiency.

While Monday may not offer the depth of analytics found in some other sales-focused CRMs, its intuitive design and emphasis on usability make it a compelling choice for businesses prioritizing ease of use and adoption.

Pros

  • Intuitive CRM
  • No code required
  • No credit card needed
  • Ultra customizable platform
  • Android and iOS apps available
  • Automation diminishes manual efforts
  • Allows integration with over 500 apps

Cons

  • Steep learning curve
  • A team of a minimum of three users can buy paid plans

Who should use this?

  • Monday Sales CRM works best for small businesses where a team of at least three members collaborate on their projects and tasks. It dashboard showcases tasks in Kanban-style boards. You can easily monitor task's progress, comments, attachments, etc.

Pricing Plans

Basic CRM: $12/seat/month
Standard CRM: $17/seat/month
Pro CRM: $28/seat/month
Enterprise CRM: Contact Sales

6. Pipedrive

Pipedrive CRM stands out as a sales-focused solution with a straightforward approach. The platform is particularly appealing to those new to CRM software or seeking simplicity.

The platform offers live webinars, Kanban-style boards, and round-the-clock support via email and chats for all plan holders. It ensures a smooth onboarding process and ongoing assistance.

Pipedrive is a best CRM for small business that empowers users to tackle the challenges of using multiple platforms for managing customer essentials. Its simplicity can be refreshing for users who find more complex platforms overwhelming.

Additionally, it allows for easy sharing of specific reports with external stakeholders. However, this feature is only available to users on Professional or higher-tier plans.

Pipedrive's user-friendly design and practical features make it a solid choice for businesses prioritizing sales management and efficiency

Pros

  • Affordable
  • Intuitive user interface
  • Beginner friendly
  • Lead management
  • Customizable sales pipeline
  • 24/7 chat support
  • Automated lead nurturing

Cons

  • No free plan
  • Security rules available on higher plans

Who should use this?

  • It works best for businesses that need simple and straightforward CRM for automated lead nurturing.

Pricing Plans

Essential: $12/seat/month
Advanced: $24/seat/month
Professional: $49/seat/month
Power: $59/seat/month
Enterprise: $79/seat/month

7. Zendesk

Zendesk CRM is designed to prioritize long-term customer loyalty by providing top-notch support features. It ensures that every prospect feels valued and important.

With Zendesk, businesses can easily customize their CRM to suit their unique needs, whether through coding or simple configuration options. This flexibility helps save time and money, making Zendesk a cost-effective solution for businesses of all sizes.

Pros

  • User-friendly interface
  • Built-in omnichannel support
  • Unified agent workspace
  • Offer personalized interaction with customers
  • Smart workflow automation
  • Offers advanced reporting & analytics
  • Supports over 1200 integrations

Cons

  • Do not offer a free plan
  • Advanced customer support is available only with paid plans

Who should use this?

  • Zendesk is best for companies whose customer management relies mostly on phones. Zendesk offers an out-of-the-box mobile app for seamless operations.

Pricing Plans

Starting Price: $19/month (billed annually)

8. Insightly

Insightly is a robust CRM software for small business. It offers diverse pricing options that cater to businesses of varying sizes and needs.

Its starting price may seem higher compared to some competitors. However, Insightly provides a transparent pricing structure without significant rate hikes for upper-tier plans. 

For mid-size companies seeking a comprehensive CRM solution, the Professional plan is recommended. This plan offers flexibility in creating and organizing dashboards with real-time insights. It helps businesses track their progress towards goals effectively.

One of Insightly's standout features is its ability to combine CRM functionalities with robust marketing and service software in the Insightly All-in-One package.

Despite being a comprehensive solution, the pricing for Insightly All-in-One remains competitive. It is an attractive option for businesses looking to streamline their operations and enhance customer relationships without breaking the bank.

Pros

  • Affordable yet Powerful
  • Scalable
  • Sales pipeline
  • Lead management
  • Opportunity management
  • Enhances productivity
  • Best free CRM software for up to two users

Cons

  • Calling support costs $35/month
  • Do not provide customer support via chat

Who should use this?

  • Insightly can efficiently be used by B2B and B2C businesses that want to streamline their marketing, sales, and customer service operations. It can be the best CRM for your small business.

Pricing Plans

Plus: $29/user/month
Professional: $49/user/month
Enterprise: $99/user/month

9. FreshSales

Freshsales CRM is a powerful tool designed to streamline business lead management and sales processes.

One of its standout features is the built-in lead capture forms. These enable businesses to track leads through their sales pipeline, converting them into valuable opportunities and ultimately into loyal customers. Hence, they save enormous time for other business operations.

With Freshsales, you can take advantage of a free trial lasting 21 days. It allows you to explore the platform's capabilities before committing.

The pricing structure is flexible, from a free plan to more advanced options starting at $83 per monthly user

Paid plans include multicurrency support, advanced reporting and analytics, customizable business process workflows, efficient deal management, and holiday routing capabilities.

These trais empower businesses to effectively manage their sales operations and drive growth while providing a seamless experience for customers.

Pros

  • Contact lifestyle stages
  • Allows creating customer sales activities
  • Supports multicurrency and multi-language
  • Task management
  • Auto-assignment rule
  • Automates sales sequence
  • Manage emails
  • A/B testing

Cons

  • Limited file storage
  • Free CRM does not offer a call masking option

Who should use this?

  • FreshSales suites are best for small businesses seeking a CRM solution for lead management.

Pricing Plans

Growth: $8.99/user/month (billed annually)
Pro: $38.86/user/month (billed annually)
Enterprise: $58.78/user/month (billed annually)

10. Keap

Keap is also a powerful CRM software for small businesses. It is a versatile sales and marketing platform with seamless integrations to over 2,500 popular business applications

Keap caters to users who value simplicity and customization. It offers a user-friendly interface and pre-written email templates, along with robust automation tools.

What sets Keap apart is its native payment processing capabilities. It allows you to handle payments directly within the CRM.

Its automation features streamline tasks such as follow-up messages via text and email. It also includes automated reminders triggered by appointment bookings. Hence, Keap ensures timely communication with potential clients.

Additionally, Keap excels in lead management by capturing lead information and preferences. It facilitates efficient lead qualification and assessment processes for businesses.

Pros

  • Easy to use
  • Automation builder
  • 14-days free trial
  • No credit card is required
  • Pipeline
  • Client Management
  • B2B management
  • Segmentation
  • Email synchronization
  • Internal forms

Cons

  • Charges one-time implementation service fee apart from paid plans

Who should use this?

  • Small Businesses seeking an all-in-one comprehensive solution for customer management will love Salesforce. 

Pricing Plans

Pro: $159/month
Max: $229/month
Ultimate: $229/month

11. Drip

Drip CRM management software is specifically designed for lead management within the ecommerce sector. It offers cloud-based functionalities and a flexible tagging system for organizing contacts based on custom fields.

The pricing structure of Drip is subscriber-based, making it scalable for businesses of varying sizes.

One of Drip's strengths lies in its dashboards and analytics, which provide actionable insights into customer segments.

Drip helps you generate personalized benchmarks and recommend business actions based on historical performance. Hence, it empowers you to make data-driven decisions.

Additionally, Drip offers a library of pre-built templates for emails, forms, and pop-ups. It is complemented by a visual builder that enables businesses to create and personalize unique SMS campaigns. Hence, this platform enhances customer engagement and drives conversions

Pros

  • Dynamic segmentation
  • Workflow automation
  • ROI tracking
  • Drag and drop workflow builder
  • A/B testing
  • Contact Management
  • No credit card is required
  • 14-day trial

Cons

  • Built specifically for ecommerce users
  • The free version does not include unlimited emails

Who should use this?

  • Small businesses that have online stores will find Drip impressive in their business operations.

Pricing Plans

Upto 2500 people in your email list: $39/month
Upto 3000 people in your email list: $49/month
Upto 3500 people in your email list: $59/month
Upto 4000 people in your email list: $69/month
Upto 4500 people in your email list: $79/month

12. Less Annoying CRM (LACRM)

Less Annoying CRM is a straightforward and user-friendly solution for businesses tired of complicated pricing structures and overwhelming add-ons.

With a single pricing tier and no additional add-ons, LACRM stands out for its simplicity. Many users appreciate the ease of getting started with the software immediately. Its features make it a hassle-free option for small teams. Hence, it is the best CRM software for small businesses.

Despite its simplicity, Less Annoying CRM holds the highest customer review score among providers tested. However, it also has some limitations, such as lacking a mobile app (although there is a web app). LACRM provides customer support through phone and email during business hours only and no chat support.

Despite these drawbacks, LACRM remains a solid choice for small teams looking for an easy-to-use CRM with transparent and straightforward pricing.

Pros

  • Offer a free CRM for 30 days
  • Full accessibility 
  • No credit card is required
  • User friendly
  • Outstanding customer service
  • Uncomplicated software

Cons

  • Does not offer a mobile app
  • Integration with third-party apps incurs extra fees

Who should use this?

  • It is best for businesses seeking uncomplicated navigations and workflow.

Pricing Plans

$15/user/month + tax

Frequently Asked Questions

Some popular CRM software options for small startups include HubSpot CRM, Zoho CRM, and Salesforce Essentials.

Small business CRM software helps manage customer relationships, sales, marketing, and customer support activities tailored to the needs of smaller companies.

Yes, there are free CRM options available for small businesses, such as HubSpot CRM, Zoho CRM Free Edition, and Freshsales Free Plan.

Yes, Google offers a free CRM called Google Contacts, which is integrated with Gmail and other Google Workspace applications.

Did You Get the Best Small Business CRM?

Opting for the best CRM software for small businesses depends upon what factors you prioritize in your customer management approach.

After all my efforts, I have narrowed down some of the best CRMs for you. I have also mentioned their positive and negative aspects for your easy decision-making.

Notably, the best way to decide which CRM works best for you is to sign up for a free trial and test its features. 

The practical approach will help you in making the right decision for your customer management program.

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