Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. We review these products after doing a lot of research, we check all features and recommend the best products only.

Do you find ClickFunnels overly expensive? 

Do you feel like laying a stone on your heart while paying subscription costs for ClickFunnels?

If you answered yes, then it's time that you are seeking another best funnel builder similar to ClickFunnels.

Undoubtedly, ClickFunnels fulfills all your marketing requirements in one place. But you can not deny that it is one of the most expensive tools you can ever purchase to accomplish your marketing operations.

What if I say that you can get all these features in other similar funnel builders? Would it help solve your problem?

Yes! right?

So, this blog post will let you discover the best ClickFunnels alternatives that will certainly fulfill all your needs at a lesser cost.

So, say goodbye to the overly expensive ClickFunnels and embrace cheaper ones with almost similar functionalities.

Let's get straight into the alternatives.

15 Best Funnel Builders Similar to ClickFunnels

1. Leadpages

Leadpages emerges as the best funnel builder similar to ClickFunnels. It has a user-friendly platform that excels in building optimized landing pages for sales funnels.

Leadpages does not have as many advanced features as ClickFunnels. Yet, it focuses on creating impactful marketing campaigns designed to enhance conversions and drive sales.

One notable advantage of Leadpages is its cost-effectiveness. Its cheaper cost makes it an attractive option for budget-conscious users.

Its primary strength lies in crafting landing pages. Yet Leadpages extends its functionality to include the creation of mobile-responsive web pages. This boasts versatility in your digital marketing efforts.

Leadpages shares some similarities with ClickFunnels. For example, it features essential components such as landing pages, lead generation forms, and sales pages. Yet, it distinguishes itself by placing a greater emphasis on page-building tools rather than features like upselling and membership.

Additionally, LeadPages enhances user support by providing both chat and email support even in its basic plan. This contradicts ClickFunnels, which offers email support only in its entry-level plan.

Key Features

  • High-converting landing pages
  • 3X faster your conversion
  • Over 250 conversion-optimized templates
  • Realtime guidance
  • ROI tracking
  • A/B testing
  • Unlimited traffic and leads


  • Over 200 landing page templates
  • User-friendly interface
  • Effective conversion reporting
  • Built-in split testing


  • The basic plan has limited analytics feature

Pricing Plans

Standard: $37/month
Pro: $74/month
Advance: Custom plan

2. Kartra

Kartra stands out as a comprehensive, cloud-based digital marketing solution. It offers an all-in-one platform for various essential services.

Unlike ClickFunnels, which primarily focuses on sales funnels, Kartra provides a broader spectrum of tools to fuel your business.

With Kartra, you can access features such as a landing page builder, email marketing with automation, a lead database (CRM), opt-in forms, checkouts, membership building, and more.

One notable distinction is Kartra's ability to seamlessly synchronize all aspects of your business within a unified platform.

For instance, Kartra analytics tracks the actions of its visitors on the Kartra page. If they proceed to fill out a Kartra form, their contact details are seamlessly added to your newsletter subscription list through Kartra email.

Kartra offers added flexibility by allowing users to self-host videos. It eliminates the need for third-party video hosting services like Vimeo or Wistia.

Additionally, Kartra provides a variety of templates for creating funnels. Hence, with a user-friendly drag-and-drop builder, you can easily customize layouts to suit your preferences.

Kartra emerges as the best funnel builder similar to ClickFunnels. It provides a detailed solution for businesses looking to streamline their digital marketing efforts under one roof.

Key Features

  • Realtime funnel analytics
  • Hundreds of gorgeous templates
  • Marketing automation
  • Lead capture
  • 0% transaction fees
  • All marketing tools in one spot
  • Support multiple languages


  • User-friendly interface
  • Affordable platform
  • Complete marketing solution for lead generation
  • Versatile solution for diverse business KPIs


  • Steep learning curve
  • Limited integration
  • Customer support is daunting

Pricing Plans

Starter: $99/month
Growth: $189/month
Professional: $429/month

3. Systeme.io

Systeme.io is another best funnel builder similar to ClickFunnels. It covers an impressive user base of over 300,000 subscribers.

Beyond just a sales funnel builder, Systeme.io offers a comprehensive suite of tools. You can launch email marketing campaigns, build websites, design automation workflows, create online courses, and establish affiliate programs. All such tools exist under a single marketing platform.

The funnel builder is known for its simplicity. It is easy to access even without specialized skills. The platform provides elegant and efficient pre-made templates. System.io offers swift and hassle-free customization. Compared to other services, it includes more in-depth editing options for HTML/CSS.

What sets Systeme.io apart is its all-in-one approach. The interconnected features eliminate the need to switch between multiple services. You can efficiently manage many aspects of your online presence, from membership sites and payment systems to email lists.

Notably, Systeme.io‘s editor facilitates the creation of email sequences and access to online courses. The platform also ensures excellent customer support through a 24/7 ticket system. It provides a comprehensive and well-organized Knowledge Base. 

Key Features

  • Website Builder
  • Create high-converting sales funnel
  • Email marketing
  • Affiliate program management
  • Online courses
  • Business automation


  • Free plan available
  • Credit Card required
  • Easy to use
  • Intuitive interface
  • Incredible customer support


  • A bit expensive for small business owners
  • No mobile application is available for the membership site

Pricing Plans

Free: $0
Startup: $27/month
Webinar: $47/month
Unlimited: $97/month

4. OptimizePress

OptimizePress emerges as the best funnel builder similar to ClickFunnels. It caters exclusively to WordPress users. Despite its limitation to a specific platform, OptimizePress doesn't compromise on effectiveness. It serves as a valuable tool for creators and marketers within the WordPress ecosystem.

It functions as a WordPress plugin. OptimizePress streamlines the process of creating sales pages, landing pages, funnels, and courses.

This platform's seamless WordPress integration makes it an accessible and user-friendly option. It eliminates the complexities often associated with other solutions in the industry.

In essence, OptimizePress mirrors the functionality of ClickFunnels. It is a noteworthy alternative for those seeking a robust funnel-building solution within the WordPress environment.

The platform focuses on simplicity and effectiveness. This makes it a viable choice for individuals and businesses wishing to optimize their online presence without the need for extensive technical expertise.

Key Features

  • All-in-one marketing platform
  • Turn visitors into leads
  • Over 400 conversion-optimized templates
  • Build sales funnels effectively
  • Create & edit pages with no code
  • Over 50 premium integrations
  • Visual marketing funnel builder for WordPress


  • Easy OptimizeCheckouts
  • Allow adding order bumps and upsells
  • Offers a single suite of Plugins


  • Limited functionalities in Builder Only Plan

Pricing Plans

Builder Only: $129 (yearly)
Suite Starter: $199 (yearly)
Suite Pro: $249 (yearly)

5. GetResponse

GetResponse stands apart as a robust email marketing and marketing automation solution. It serves as a compelling alternative to ClickFunnels.

GetResponse is designed for small to medium-sized businesses (SMBs) and enterprises. Yet, individuals selling digital products also benefit from a versatile set of features.

Apart from email marketing, GetResponse also serves as a conversion funnel creation. To maintain better diversity and engagement with other tools, it supports over 170 hassle-free integrations.

GetResponse emerges as a versatile solution. The platform has strong abilities in funnel building and email marketing. This makes it the best funnel builder, similar to ClickFunnels. 

Key Features

  • Email Marketing
  • Marketing Automation
  • Sales Funnels
  • Lead Magnet Funnels
  • Suitability for Various Users


  • Drives increased online sales
  • Offers high-converting landing pages
  • Provides excellent customer service
  • Facilitates effective communication with customers
  • Supports audience growth through lead generation
  • Serves as a comprehensive digital marketing platform for ecommerce businesses


  • The email editor may be slow
  • Lacks phone support unless subscribed to a Max plan
  • Layout issues may hinder access to some features

Pricing Plans

Email Marketing: $15.6/month (billed annually)
Marketing Automation: $48.4/month (billed annually)
E-Commerce Marketing: $97.6/month (billed annually)
GetResponse MAX: $999/month (billed monthly)

6. Instapage

Instapage stands out as a premier landing page software provider. It is one of the best ClickFunnels alternatives for your business.

Instapage boasts a collection of over 200 landing page templates and page blocks. The platform positioned itself as a leader in post-click conversion rate optimization.

Instapage is a go-to choice for marketers and business owners. It helps you increase advertising conversion rates. Effective marketing and sales via sales funnels can help you excel in ad conversion rates.

Instapage's primary function is creating landing pages tailored to paid advertising campaigns. Its extensive range of products and features is strategically designed to empower users to maximize the impact of their advertising efforts.

Its user-friendly interface sets Instapage apart. This makes Instapage remarkably intuitive for marketers and businesses of all levels.

This emphasis on usability ensures that creating effective and visually appealing landing pages becomes seamless. 

Key Features

  • Instablocks
  • Landing page builder
  • No conversion limits
  • Server-side A/B testing
  • Realtime visual collaboration
  • AMP pages & experiences
  • Dynamic text replacement


  • User-friendly interface
  • Facilitates the creation of sales funnels
  • Offers over 200 landing page templates
  • Unlimited server-sided A/B testing for landing pages
  • Utilizes dynamic text replacement for enhanced PPC performance


  • Limited features in the Build Plan
  • Extra integrations may need extra payments
  • Not an all-in-one marketing tool for online business

Pricing Plans

Build: $199/month
Convert: Customize Plan

7. Unbounce

Unbounce positions itself as a contemporary landing page platform. It offers a blend of essential marketing tools and AI-powered advanced features.

Its diversity caters to a wide spectrum of users. This makes it a versatile choice in the realm of funnel builders. From basic marketing tools to advanced lead generation features, Unbounce has something for everyone. 

Unbounce emerges as the best funnel builder, similar to ClickFunnels. It incorporates AI-driven features. It provides users with tools suitable for simple marketing campaigns and more complex lead-generation strategies. 

Key Features

  • AI-powered tools
  • Marketing flexibility
  • Robust analytics
  • User-friendly interface
  • Strong testing and analytics tools
  • Customizable pop-ups and sticky bars


  • Award-winning customer service team
  • Offers a free 14-day trial
  • Beginner-friendly editor to create sales funnels
  • Diverse tools to build landing pages


  • Not an all-in-one marketing tool
  • Require many integrations to accomplish marketing features.

Pricing Plans

Launch: $99/month
Optimize: $145/month
Accelerate: $240/month
Concierge: $649/month

8. SamCart

SamCart is a conversion-driven checkout software that helps you create the highest-converting checkout page. Its checkout pages enhance your conversion rate and average order value.

The best part is that you can embed these checkout pages anywhere on your website to fulfill your eCommerce requirements.

If you want to build your own customized checkout pages, SamCart offers a wide range of templates to suit your needs. 

To induce more customers, the add-ons on checkout pages make it more flexible and time-saving. The platform helps you double your average value by allowing you to add order bumps, upsells, and downsells in just one click.

For businesses seeking to elevate their ecommerce game by refining the purchasing journey, SamCart stands out as a valuable ClickFunnels alternative.

Its emphasis on checkout optimization. Moreover, conversion-centric design positions it as a strategic tool for boosting online sales and overall growth.

Key Features

  • Optimized Checkout Pages
  • E-commerce Focus
  • Conversion-Centric Design
  • Order Bumps
  • User-Friendly Interface
  • Digital payment options
  • Subscription management


  • User-friendly platform for selling products.
  • Seamless checkout experience.
  • Easy creation of coupon codes for promotions.
  • Landing page A/B testing for optimization.
  • Checkout page cart abandonment capabilities.
  • Advanced stats reporting with metrics like Lifetime Value.
  • Sales funnel capabilities, including order bumps and one-click upsells.
  • Comprehensive knowledge base and training resources.


  • Limited payment processor support (Stripe and PayPal only).
  • Monthly pricing starting at $49 may be considered relatively high.
  • Lack of built-in digital sales tax calculation.
  • The affiliate system lacks tracking IDs for affiliates.

Pricing Plans

Launch: $59/month (billed annually)
Grow: $119/month (billed annually)
Scale: Contact Sales

9. Thrive Themes

Thrive Themes stands out as a cost-effective and powerful alternative to ClickFunnels. It is specifically designed for creating sales funnels on WordPress websites.

Thrive Themes offer nine WordPress Plugins to cater to the needs of users from launching your website to converting visitors into customers.

As part of the Thrive Suite, its landing page builder offers a comprehensive set of website-building and marketing tools. The versatility of Thrive Themes makes it an ideal choice for turning WordPress site visitors into devoted customers.

Thrive Themes prioritizes conversion-focused features. It ensures that users can efficiently build and optimize their sales funnels within the WordPress environment.

The platform offers you over 290 landing page templates to suit your diverse goals. From lead generation funnels to sales funnels, online course funnels to webinar funnels, Thrive Themes offers captivating designs for every perspective.

Thrive Themes is highly affordable and holds robust functionalities. It emerges as the best funnel builder similar to ClickFunnels.

Key Features

  • Thrive Architect
  • Easy website creation
  • Create quizzes
  • Landing pages and funnel builder
  • Access to over 290 templates
  • Drag-and-drop page builder
  • Thrive apprentice
  • A/B Testing
  • Thrive leads
  • Thrive Optimize
  • Thrive Theme builder,
  • Access to Thrive University


  • 30-day money-back guarantee
  • Excellent customer support
  • Seamless integration
  • Easy-to-use


  • Not better than ClickFunnels as an all-in-one marketing tool
  • A separate hosting service will be required

Pricing Plans

Thrive Suite Quarterly: $149/qty
Thrive Suite Yearly: $599/yr

10. Brevo

Brevo was formerly known as Sendinblue since its establishment in 2012. It has evolved into a top-tier digital marketing platform catering to thriving businesses.

Brevo comes with a comprehensive suite of tools for effective audience communication. It covers email marketing, CRM, Facebook Messenger, and SMS.

In 2018, Brevo expanded its capabilities by introducing a landing page creator to enhance conversion funnels. Its user-friendly drag-and-drop builder can seamlessly integrate with pre-existing templates. It thereby allows you to customize landing pages according to your preferences.

With Brevo, you can designate the purpose of their landing pages. You can also incorporate targeted CTAs and form fields linked directly to your Brevo accounts. 

For insights into website visitor activity, Brevo provides the Tracker tool. It lets you develop automated workflows based on this data. Hence, Brevo leverages email engagement analytics for business scalability.

The platform is known for its prompt and helpful multilingual support desk. It offers assistance through a ticket system or by phone. However, this facility is available to Premium and Enterprise members only.

Additional resources include a blog, FAQ section, tutorials, and a YouTube channel. This makes Brevo a comprehensive and user-friendly alternative to ClickFunnels.

Key Features

  • Drag-and-drop editor
  • Builds professional landing pages
  • Zero-coding required
  • Easy customizations
  • Clear CTAs
  • Sync with Google Analytics
  • Dedicated API


  • Creative tools are aesthetically classy
  • Excellent customer support
  • Intuitive user interface


  • A few of the functionalities are a bit complex to use

Pricing Plans

Free: $0
Starter: $25/month
Business: $65/month
Bravo Plus: Custom Price

11. Keap

Keap emerges as a noteworthy ClickFunnels alternative. This comprehensive CRM solution seamlessly integrates feature-rich email marketing tools and robust automation funnels. 

The tool was formerly known as Infusionsoft. Keap is highly recommended as an alternative and an enhancement to ClickFunnels. It is mainly for small businesses with an established presence.

The Keap suite encompasses various services. It includes landing pages and lead-gathering tools such as forms, pop-ups, automation features, and email distribution.

Setting up your CRM is easy with Keap's reliable customer success manager, intuitive drag-and-drop sales funnel builder, and mobile-friendly landing page templates. All such features focus on not compromising page loading speed.

The customizable dashboard allows for efficient coordination and monitoring of leads. It keeps track throughout the entire sales process until the deal is closed. With automated follow-ups and tasks, Keap facilitates the smooth progression of leads through the sales funnel.

Keap offers robust 24/7 support through various channels. The channels include chat, phone, email, and ticketing. The platform also boasts an extensive community, comprehensive documentation, webinars, and tutorial videos. This makes it a solid choice for businesses seeking a versatile and supportive CRM solution.

Key Features

  • Email marketing
  • Speedy templates
  • 24/7 customer support
  • Many possibilities for payment and invoicing
  • Over 2500 API integrations
  • Monitors lead source
  • Powerful automation features


  • Customizability
  • Robust Reporting Features
  • Visual Campaign Design
  • Enhanced Customer Confidence


  • Steep Learning Curve
  • Limited Integrations
  • Data Transition Challenges
  • Language Barrier in Customer Service

Pricing Plans

Pro: $159/month
Max: $229/month
Ultimate: $279/month

12. GrooveFunnels

GrooveFunnels stands out among the top free ClickFunnels alternatives due to its basic plan and robust online selling capabilities.

This digital marketing platform provides users with a Intuitive email marketing tools. It helps you build high-converting marketing campaigns for your products and services easily.

GrooveFunnels simplifies email marketing automation. It enables businesses to foster strong relationships with their customers.

The platform's advanced video player adds an engaging touch to marketing efforts. It effectively converts prospects into buyers. A user-friendly landing page builder is also part of the package. This makes it seamless to create sales funnels and impactful web pages.

One-Click upsell is another notable feature that streamlines the buying process for customers. Users, those who want to build visually appealing branded websites in just minutes, GrooveFunnels lets you find the best solutions. These features collectively position GrooveFunnels as one of the best funnel builders similar to ClickFunnels

Key Features

  • All-in-one funnel builder
  • Over 350 funnels & templates
  • Out-of-the-box funnel builder
  • Membership sites
  • Unlimited funnels & integrations
  • Video hosting
  • Funnel management
  • Intuitive email marketing tools


  • One-time Payment Option
  • Powerful Design Tools
  • Comprehensive List of Free and Lifetime Tools
  • Advanced Landing Page Building Features


  • Slow Customer Support
  • Not a Fully Fledged Marketing Platform
  • Overwhelming Number of Tools, Potentially Confusing for Beginners
  • Lifetime Plan may not be Cost-effective for Entrepreneurs on a Small Budget

Pricing Plans

Creator+ Plan: $42/month
Premium+ Plan: $499/month

13. ThriveCart

ThriveCart suits best for those engaged in online commerce. ThriveCart emerges as a potent alternative to ClickFunnels. Its features serve well for selling digital products and services. It gives a robust set of features tailored for e-commerce needs.

ThriveCart is a versatile cart tool. It streamlines sales funnel creation through cart integration and checkout page building. ThriveCart aims to provide a comprehensive solution for marketing and selling digital products online. It facilitates payment collection and offers performance-tracking capabilities.

One of ThriveCart's standout features is its commitment to maximizing income from incoming traffic by boasting one of the highest conversion rates in the industry. This focus on optimizing conversion rates contributes significantly to the platform's reputation. Thus making it a top ClickFunnels alternative.

In the realm of cart management and the ability to construct effective sales funnels, ThriveCart stands out as a superior choice. Hence, ThriveCart is an efficient and results-driven solution for their e-commerce endeavours.

Key Features

  • Reduce churn rate automatically
  • Drag-and-drop builder
  • Compelling sales funnel builder
  • Embeddable pop-up carts
  • One-click Upsell funnels
  • Bump Offers
  • Seamless integration
  • Powerful realtime metrics
  • Simple sales tax functionality
  • Automate intelligent behaviour rules


  • Easy customization
  • 7-day free trial
  • User-friendly interface for beginners
  • Supports various payment gateways
  • Mobile-friendly
  • Easy cart building with drag-and-drop options
  • Ability to embed carts anywhere for increased sales
  • Special “profit boosters” for higher revenues


  • Limited options for templates
  • Lack of robust customization features
  • Limited checkout template flexibility
  • Not a complete digital marketing platform to replace ClickFunnels entirely

Pricing Plans

ThriveCart Lifetime Account: $495
Pro Upgrade: $195

14. Kajabi

If you're a speaker, coach, or author looking to enhance your digital presence, Kajabi stands out as an excellent ClickFunnels alternative. It offers a comprehensive, all-in-one platform.

Kajabi empowers users to design and market various digital products. Its product features podcasts, memberships, coaching, and courses. Whether you prefer mini-courses, mentoring programs, or drip courses, Kajabi supports diverse formats. Moreover, there are no restrictions on bandwidth or video hosting.

In Kajabi's terminology, “Pipelines” represent their version of funnels. It consists of offers, email campaigns, and landing pages. These pipelines feature prewritten content derived from the most successful sales funnels used by prominent entrepreneurs within the platform.

With Kajabi's intuitive landing page builder, you can easily customize every page aspect to ensure it looks perfect on any device.

The platform offers advanced features such as cart abandonment emails to recover lost purchases and push upsells, order bumps, and coupon offerings. It provides a robust set of tools to grow and engage your audience.

Kajabi emerges as a user-friendly and versatile platform for those seeking an all-encompassing solution for digital product creation and marketing.

Key Features 

  • Easy course creation
  • Automation tools
  • 24/7 live chat support
  • Website landing page builder with creative theme designs
  • Kajabi Assistant for guidelines and user support
  • Blog creation tool
  • SEO Optimization tools


  • Integrated mobile applications for students
  • Support and tutorials for beginners
  • Customizable themes for creativity
  • Capabilities for building email marketing campaigns


  • Slightly higher pricing than alternatives
  • Lack of attributes for creating certificates
  • It may require editing and coding skills for certain tasks

Pricing Plans

Basic: $119/month (billed annually)
Growth: 3 months for only $99, the $199/month
Pro: $319/month (billed annually)

15. Ontraport

Ontraport stands out as a robust marketing automation tool. It is a viable ClickFunnels alternative. Ontraport is renowned for its powerful CRM capabilities.

It offers a combination of excellent customer service and notable features. It has an intuitive drag-and-drop page builder complemented by appealing landing page templates.

Key Features

  • Contact Management System
  • Automated Campaign Builder
  • Landing Page Builder
  • SMS Campaigns



  • Comprehensive Marketing Platform
  • Ecommerce Sales Support
  • Diverse Email and Form Designs
  • High-Converting Landing Page Templates
  • 14-day Free Trial Period


  • Cluttered Dashboard

Pricing Plans

Basic: Starting at $24/month
Plus: Starting at $83/month
Pro: Starting at $124/month
Enterprise: Starting at $249/month

Frequently Asked Questions

The best alternative to ClickFunnels depends on specific needs and preferences. Some popular alternatives include SamCart, Kartra, GetResponse, LeadPages, and Thrive Themes. Each has its unique features and strengths, catering to different aspects of online marketing and sales funnel creation.

Yes, there are free funnel builders available. Some options include Systeme.io, GrooveFunnels (with a free plan), and 10 Minute Funnels. However, the features and limitations vary, so it's essential to evaluate based on specific requirements.

The choice between ClickFunnels and Builderall depends on individual preferences and needs. ClickFunnels is known for its user-friendly interface and focus on sales funnels, while Builderall offers a broader range of digital marketing tools. Consider your specific requirements before deciding which platform is better for you.

Yes, Wix offers a funnel builder feature called Wix Ascend, allowing users to create marketing funnels, automate workflows, and manage customer interactions.

Got your Funnel Builder Similar to ClickFunnels?

All the above alternatives, like ClickFunnels, are tailored to your needs in one way or another. Identifying the best option for you depends on your adequate business requirements.

No matter your reason for exploring the best funnel builder similar to ClickFunnels, there are many options available in the market at a nominal price range. You can opt for any tool according to your budget and business needs.

Additionally, here is a quick overview of all the tools:

  • LeadPages, Kartra, and GetResponse, are cost-effective solutions with comprehensive features. Moreover, they provide higher performance and better support than ClickFunnels.
  • OptimizePress is an Excellent ClickFunnels alternative for WordPress users.
  • Kajabi is terrific for learning purposes.
  • Keap is perfect for email marketing and offers tailored solutions for specific industry needs.

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